OUR FIVE-PHASE METHODOLOGY
Here we get to know your business, identify your target audience, competitors and potential challenges to select keywords that will drive traffic to your website. Quick Fact: 90% of a campaign’s success relies on the proper selection of keywords.
Based on your industry, competition and the inherent characteristics of your site, we will create a strategy meant to match or beat the competition, taking your website’s structure, code, and digital footprint distribution into consideration. We call this the Campaign Roadmap. All our experts organize the activities required to drive success to you in the shortest amount of time. We report the work to you in real time and in some cases, require collaboration to achieve the best results for your campaign. We drive as many strengths to your website as we can, as soon as we can.
We identify the technical elements of your site that can be improved and match search phrases to the pages on your site. A semantic signal evaluation ensures that your site is sending the correct information to Search Engines regarding your value proposition, products or services. Next, we create algorithmically appealing content while attempting to match your marketing language to penetrate Search filters and reach your target audience even better. Quick Fact: 70% of ranking success in small markets is attributed to On-Page factors.
Investigating your website’s digital footprint tells us how other websites refer to you. Our job is ensuring we create a natural and balanced off-page profile for your website. Our proprietary outreach program assists us in acquiring inbound links from unique publishers each month.
Quick Fact: Backlinks still contribute to over 60% of rankings in search.
Reporting and Analytics
As a company, we invest heavily in technology and provide you with real time reporting and collaboration through our proprietary user dashboard. Our dashboard integrates Analytics, Social and Search Console data to allow business owners holistic access to the most important marketing data about their site and project progress on Desktop, Tablet or Mobile. You have the power to generate reports and analysis online and in real time. Quick Fact: Over 80% of ROI opportunity is found through Analytics and Periodic Reporting.